Event Tech of the Week: @guidebookapp
Today, we’re talking about Guidebook
What is the “problem” that your tool seeks to solve?
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Guidebook works well for events of all sizes, but it’s especially valuable for events that have a lot going on (multiple sessions happening simultaneously, big trade show floors, sessions in several different locations).
What does your tool help event planners do better?
How is your tool different from/better than the competition?
Of the 5 major providers of event apps, Guidebook is by far the least expensive. Guidebook also has created apps to more events than any other company, which means that the user experience has been honed to a science and the content management is simple for the event organizer.
What is the single coolest feature of your product?
If I had to pick one feature that is cooler than the rest, I would say that it is the ability to customize the app by dragging and dropping icons onto the screen. Because it’s so easy and intuitive to make an app, it takes very little time and no technical knowledge. It also offers ultimate flexibility of design and organization.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.