Event Tech of the Week: @modolabs
Today, we’re talking about Modo Labs
What is the “problem” that your tool seeks to solve?
Modo Labs Mobile Campus Platform enables both developers and non-developers alike to rapidly create powerful and beautiful apps that enhance the user experience and increase user engagement in ways previously only possible by hiring expensive mobile consultants and developers. Event organizers can quickly create a highly customized, rich, and engaging mobile app that enables everybody at the event to not only connect but have fingertip access to a wealth of relevant data – from onsite maps to agendas and presentations to social media to real-time, media-rich blogs of the event as it unfolds. As organizations address the challenge of ever increasing growth from both mobile traffic and their web properties, they are also struggling with how to effectively support many different user roles, multiple locations, and a proliferation of mobile apps. Modo Labs technology integrates with content from any source and presents it on any mobile device so users can easily deploy their mobile solutions fast.
Furthermore, Kurogo Publisher empowers developers and non-developers alike with powerful tools to easily create beautiful, content-rich mobile web sites and native apps fast. With Kurogo Publisher, business and marketing users can quickly assemble and deploy multiplatform mobile solutions in just hours, complete with content, images, video, forms and more – without any technical specialists.
Lastly, Kurogo Tour is a powerful tool for educating visitors, employees and prospective students about a campus or corporate facility location through an engaging mobile presentation. Kurogo Tour empowers universities and enterprises to deliver interactive mobile tours and showcase the campus or facility experience with photos, audio, video and text at each stop. Kurogo Tour can be deployed as part of a Kurogo Mobile Campus app or as a stand-alone mobile web site or native app.
What does your tool help event planners do better?
Modo Labs’ tool, along with Kurogo Publisher and Tour, helps event planners create an app specific to their event using built-in modules to seamlessly provide information to its attendees. These modules provide powerful and quick access to dozens of data sources, including mapping systems, calendars, videos, information systems, CMS systems, and more. Additionally, meeting planners can implement changes at any time, and immediately update users across every mobile channel.
Examples of the type of information an event planner might consider:
- Provide conference location details with parking information complete with maps, times of events and their locations, nearby restaurants and bars, location of restrooms facilities, coat check, first aid, etc.
- Tightly integrate and incorporate responsive web sites within their native apps.
- Dispense session agenda details complete with speaker bios, links to YouTube, news feeds, and times/location(s).
- Create interactive, beautiful tours to both prospective and present attendees.
- Social network and engage with other attendees.
Maintain year round engagement with their conference attendees, to build a long term attendee base and system that keeps customers and clients regularly updated with fresh news, content or new app features.
How is your tool different from/better than the competition?
Modo Labs is the first platform to directly address the accelerating complexity and mobilization of today’s marketplace by offering deep linking to data sources and between modules. It is the only platform to make this level of mobile app sophistication available to even the non-developer. Unlike other conference apps,Modo Labsenhances the user experience and increases user engagement in ways previously only possible by hiring expensive mobile consultants and app developers.
What is the single coolest feature of your product?
A non-technical marketer or conference manager can assemble beautiful, media-rich, and custom mobile web sites and native apps in hours — or even minutes. It’s one of those products where you need “to see it to believe it.”
Anything else we need to know?
Modo Labs puts advanced mobile implementation and deployment capabilities directly in the hands of users that want to move fast.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.