ICYMI: @doubledutch and @MPI release research on “The State of Event Apps”
Leading mobile app provider, doubledutch, recently teamed up with the meeting industry association, Meeting Professionals International (MPI) to research the current state of event apps. Covered in the report is some interesting stats on WHO uses mobile apps as well as how event planners are being able to secure the budget to support them. I was really interested in the part of the report that covered some must-have features and then discussed the future of apps. It’s a must read for any event planner!
To view their entire research, click here.