Event Tech of the Week: Tangent

Today, we’re talking about Tangent:


Company/Tool Name: Tangent

Website: http://usetangent.com

What is the “problem” that your tool seeks to solve?

Mobile event apps have become increasingly popular since the mobile explosion in 2010. Early on it was really exciting to just to have the event schedule on your phone, but since then expectations of mobile apps has changed. At Tangent we noticed that the Event App Industry was lagging behind and hasn’t grown with the newest, cutting edge design.

The problem for many event planners is that the promise of wide-scale user adoption hasn’t happened, leaving them with more questions and complaints than praise. We went on a journey to create an event app with the best user experience. We believe that less is more, and develop only the best features that align with the real human experience. The result is Tangent, an event app platform that allows us to create truly beautiful event apps.

Our goal was to create apps with excellence and what we found was surprising. The key to reversing the user adoption trend isn’t an over abundance of new technology; it lies in the application’s usefulness and user experience.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

The best audience for Tangent are events of any size where relationship building, business networking or social connections are important.

What does your tool help event planners do better?

User adoption is one of the keys to proving that an event app is a worthwhile investment. We build event apps that people love. Every event is different, so we create a solution that works best for you. If you’d like to supercharge attendee engagement, give us a shout. We would love to talk

How is your tool different from/better than the competition?

Tangent helps event planners create next generation digital experiences. Gone are the days when a simple digital event schedule met the expectations of mobile users. Tangent apps are different from the competition because we focus on the user experience by integrating features your attendees actually need and use.

What is the single coolest feature of your product?

Our most popular feature has been public and private chat. People love to share their experiences with others or meet someone new. When you sign in to a Tangent app using Twitter or LinkedIn, you’ll get an automatically populated profile. Our users enjoy exploring who else is on-location, and with a quick message you can reach out to meet amazing like-minded people. This is a great tool to help event managers create a community of interconnected fans.


This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.


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