Ask the Attendees: @BlueNunWines
Recently, we told you about TechStyle, an event held during Fashion Week that brought together fashion and technology. The event had a wonderful turnout and attendees enjoyed the chance to celebrate NYC’s fashion week in techsy style!
But just who are the brands that attended the event? What’s their take on the event industry? And what did they think of TechsyStyle? We took the opportunity to interview a few of the attendees and over the next few days will be featuring their interviews, read on for a peek inside the guests’ heads:
– First of all, please tell our readers about Blue Nun Wine – what is the company all about?
Blue Nun Wine is a German wine brand that has been around for the better part of the century. They are known worldwide as “The Riesling Specialist” because they have been producing this specific varietal for so long, and they have a cold-fermented vinification process that no one else has. Blue Nun was huge in the 60’s and 70’s and they are reentering the market now to reach the younger Riesling drinker. Their brand and bottle has evolved over the years to fit that demographic.
– What were the 3 keys to getting the company off the ground – where did you invest your time?
Blue Nun has always invested in equipment, making sure that they have the most technically advanced vinification process available. They are committed to innovation, and constant improvement. The juice has changed over the years to continue providing their customers with a better and better product.
– What was your experience like at TechStyle this year? What was your biggest takeaway?
TechStyle was amazing for Blue Nun! We really got to connect with the attendees, and we really enjoyed hearing people’s Fashion Confessions in the Blue Nun Confessional Booth (We think the wine had a little something to do with people sharing their deep, dark fashion secrets 🙂 ). We all agreed that Blue Nun is the perfect wine to sip while shopping!
– What role do live events play in your branding and marketing initiatives?
Events play a huge role in connecting with our Blue Nun customers, especially because the brand is aiming to reach a new market with a younger, more socially savvy crowd. We do all kinds of events and present the wine in many different ways, from tasting pours to wine based cocktails to Sangria. We’ve done music festivals, Mixology School, an activation at Coachella, and of course TechStyle!
– Do you use social media often to bring awareness to your brand? If so, how has it helped?
We do use social media to bring awareness to Blue Nun. We have been having a lot of fun with our hashtag #TrustTheNun, which is where the idea for our Blue Nun Confessional booth came from.
– Finally, what is your favorite app?
Vivino is a great app for Wine Lovers because it allows you to identify any bottle of wine by the label. We also love to promote the Store Locator on our website, because it tells people where they can find Blue Nun anywhere in the world!