Today, we’re talking about: Rebloom
Company/Tool Name: Rebloom
What is the “problem” that your tool seeks to solve?
Rebloom was founded to to solve a problem occurring at many weddings and events: there are far too many beautiful, well-designed flowers being wasted. Our solution provides a completely hassle-free way to mitigate floral waste, while also giving to charity.
For our event holders, rebloom:
(1) Picks up floral arrangements once the event comes to a close, providing quality control and overnight refrigeration
(2) Through our online portal and app, we sell the arrangements at a discount of 70 – 90%
(3) Then, we return a large portion of the proceeds to a charity of the bride/event holder’s choice.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
In terms of donors, events of all types and sizes can donate their flowers through rebloom. Rebloom resonates in the nonprofit sector, as it enables those organizations to reclaim a portion of their floral spend. In terms of buyers, a typical profile is a cosmopolitan professional – or a corporate office – with an interest in sustainability and the sharing economy.
What does your tool help event planners do better?
Our tool allows planners to incorporate charity and sustainability into the process. For far too long, brides and other event hosts have had either no option, or a very expensive option, to re-purpose their floral arrangements. Rebloom not only enables them to recycle flowers, but enables them to turn dollars into charity.
How is your tool different from/better than the competition?
There aren’t many vendors on the market with rebloom’s business model. Unlike traditional florists, rebloom offers buyers beautiful, lightly used arrangements at up to 90% off the original price. Donors turn their floral excess into a sustainable product. Both buyers and donors turn waste into dollars for charity in the easiest way possible. Rebloom also offers free delivery on every order.
What is the single coolest feature of your product?
Giving flowers a new lease on life, and supporting charity while doing it.