Today, we’re talking about: insightXM

Company/Tool Name: insightXM – an insight generation platform for live events

Website: www.insightxm.com

Twitter: @insightxm / @insight4events

What is the “problem” that your tool seeks to solve?

Event marketers are faced with vast, unaligned data sets, making it impossible to effectively use that data to create better events, target their marketing, understand audience personas and improve event outcomes. insightXM is using data science and neuroscience together with domain expertise to solve this significant and expensive problem.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

Our solution starts from a very affordable, user friendly self-serve platform, making it compelling for any organization running events. The additional features such as data enrichment, neuroprints, topic analysis, sentiment analysis and API integrations bring additional value to larger event organizations.

What does your tool help event planners do better?

Visualize their data, understand their audience, see actionable patterns, develop relevant content, be more effective exhibitors, make ROI based decisions about event budget allocations.

How is your tool different from/better than the competition?

insightXM is the first data aggregation, visualization and insight generation platform in the event space

What is the single coolest feature of your product?

No more hours and hours spent manipulating spreadsheets and trying to match disparate data sets!

Anything else we need to know? 

Using data effectively is a process. The benefits are clear, but they take time and investment.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.