Behind the Hustle: April Bulger
“hi, my name is…”
The world knows me as (name): April S. Bulger
I’ve also been known to respond to the names: Grace, Sug, and Sissy
I am exceptionally good at (brag!):
My strengths are in logistics, planning, keeping my clients happy, and making visions come to life. But the one area I really excel at is outside the event-planning realm. I’m strongest when snuggling with my bff Ramsey, the best pitbull … EVER
Least favorite house chore: Wait, I’m supposed to have a favorite chore? Among no good options, cooking is my least favorite
My go-to guilty pleasure food is: Potato chips
Favorite App: Evernote
Favorite quote: Success is not final, failure is not fatal: it is the courage to continue that counts. Winston Churchill
Years in the events industry: 15
Job Title: Chief Visionary Officer
Professional Superpower: Logistics guru
My primary role in the events industry is: Logistics, marketing strategy, vision planning
To me, being an event hustler means: They say things may come to those who wait … but only the things left by those who hustle. So, I’m always on top of my game; I never settle for mediocrity; and I always, and in every way, hustle to keep learning.
The top 2 most surprising things I’ve learned about the events industry since starting are:
- Master the basics. They remain the same.
- Hospitality will keep clients coming back. Attitude makes a huge difference.
How did you get your start in the events industry? At the National Basketball Association
The top 2 pieces of advice I’d give to an aspiring planner are?
- Relationships are key.
- You have to be willing to fail from time to time in order to succeed.
My biggest event industry pet peeve is: Everyone is an event planner!
No such thing as TMI:
I am hands down, bar none, the hardest working event planner you will ever meet. I’m passionate; meticulous; resourceful; fun-loving; and straight shooter, who won’t take no for answer. I have the highest level of integrity and am not afraid to fail.
One thing that would really surprise people to learn about me is: I have a sweaty-palms, limbs-shaking, GET-THOSE-AWAY-FROM-ME fear of balloons.
If I could have one superpower, it’d be: To Morph
You can only keep 2 albums in your entire music collection -those albums would be:
- Stevie Wonder – Songs in the Key of Life
- The Beatles – Abbey Road
10yr old me thought I’d grow up to be: An Attorney
Winter or Summer?: Summer
Text or phone call?: Call
Android or iphone?: Android
Toilet paper roll – Over or under?: Under