Behind the Hustle: April Bulger

“hi, my name is…”

The world knows me as (name): April S. Bulger

I’ve also been known to respond to the names: Grace, Sug, and Sissy

I am exceptionally good at (brag!):

My strengths are in logistics, planning, keeping my clients happy, and making visions come to life. But the one area I really excel at is outside the event-planning realm. I’m strongest when snuggling with my bff Ramsey, the best pitbull … EVER

Least favorite house chore: Wait, I’m supposed to have a favorite chore? Among no good options, cooking is my least favorite

My go-to guilty pleasure food is: Potato chips

Favorite App: Evernote

Favorite quote: Success is not final, failure is not fatal: it is the courage to continue that counts. Winston Churchill

“The Hustle”

Years in the events industry: 15

Job Title: Chief Visionary Officer

Professional Superpower: Logistics guru

My primary role in the events industry is: Logistics, marketing strategy, vision planning

To me, being an event hustler means: They say things may come to those who wait … but only the things left by those who hustle. So, I’m always on top of my game; I never settle for mediocrity; and I always, and in every way, hustle to keep learning.

The top 2 most surprising things I’ve learned about the events industry since starting are:

  1. Master the basics. They remain the same.
  2. Hospitality will keep clients coming back. Attitude makes a huge difference.

How did you get your start in the events industry? At the National Basketball Association

The top 2 pieces of advice I’d give to an aspiring planner are?

  1. Relationships are key.
  2. You have to be willing to fail from time to time in order to succeed.

My biggest event industry pet peeve is: Everyone is an event planner!

No such thing as TMI:

I am hands down, bar none, the hardest working event planner you will ever meet. I’m passionate; meticulous; resourceful; fun-loving; and straight shooter, who won’t take no for answer. I have the highest level of integrity and am not afraid to fail.

One thing that would really surprise people to learn about me is: I have a sweaty-palms, limbs-shaking, GET-THOSE-AWAY-FROM-ME fear of balloons.

If I could have one superpower, it’d be: To Morph

You can only keep 2 albums in your entire music collection -those albums would be:

  1.  Stevie Wonder – Songs in the Key of Life
  2.  The Beatles – Abbey Road

10yr old me thought I’d grow up to be: An Attorney

Winter or Summer?: Summer

Text or phone call?: Call

Android or iphone?: Android

Toilet paper roll – Over or under?: Under

Contact April


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