Technology is constantly changing in the events industry, and mobile is no exception. With tons of mobile app providers on the market, it can be difficult to find the app that has everything you are looking for your event. One thing reigns true of any event organizer looking for an event app, not matter who you decide to go with you need to make sure that your app covers the basics, your needs and allows you to track your event ROI. That is why etouches created the event app blue book.

The event app blue book written by former TapCrowd CEO & current VP of Mobile, Data & Engagement at etouches Niko Nelissen, draws on his years of experience in the events industry creating mobile apps. Combine that with a knowledge and passion for digital marketing and anayltics, and you have an eBook that covers the basic to advanced app strategy. In 40 pages, get the tips and tricks that any event planner will need to better leverage their event apps to make sure that ROI is achieved.