Behind the Hustle: Natalie Krohn (@nattykrohn )

Natalie Krohn has loved events since she was a child, she used to dream of how she was going to plan her wedding. She started throwing parties on the side in LA to make extra money, from there people would seek her out to assist and help with their events. She eventually started her own company working with clients and giving them a VIP experience in Las Vegas. She was later recruited by the Hard Rock in Las Vegas, had the pleasure of mixing events with Rock N Roll, moved to the East Coast and then got recruited by Live Nation. Natalie has been doing events for over 15 years, she has done everything from conferences, weddings and meet and greets with artists.

“hi, my name is…”

The world knows me as( name): Natalie

I’ve also been known to respond to the names: Mommy, Babe or Betty

I am wicked good at(brag!): People People People! I love to network and meeting with new people! I love making everyone feel good and that includes my clients!

Least favorite house chore: picking up my sons Legos…tiny Legos that are everywhere!

My go-to guilty pleasure food is: Red Vines

Favorite App: Instagram

Favorite quote: Thanks for Playing

“The Hustle”

Job Title: Director of Special of Events

Professional Superpower: Persuasion

My primary role in the events industry is: Sale and Manage Events

Years in the events industry: 15+

To me, being an event hustler means: Doing everything I can to pull of the best event for my client. No matter what the obstacles are

The top 2 most surprising things I’ve learned about the events industry since starting are: The smallest events require the most detail and more attention. You really can’t put crystals on everything!

How did you get your start in the events industry?- Throwing parties on the side

My biggest event industry pet peeve is: Floorplan changes day of event

“No such thing as TMI”

One thing that would really surprise people to learn about me is: I love to play poker

You can only keep 2 albums in your entire music collection -those albums would be: Any Beatles or Nirvana album

10yr old me thought I’d grow up to be: An actress in musical theater

Text or phone call?: phone call

Android or iphone?: iphone

Toilet paper roll – Over or under?: under


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