How do you stand out in a crowded industry, especially when you’re competing against enterprise companies and part-timers who just started yesterday?

Whether you’re just starting out, or you’re dreaming of growth, this exclusive program is designed to build thought leaders who have businesses that support your goals and improve our industry.

  • Maybe you’re just getting started and you’re trying to figure out how to price your services.
  • Or perhaps you’ve been in business for a while, but your revenue is unpredictable and you wish you could win more of the proposals you write.

It’s about thought leadership. Owning your lane and crushing it.



The best way to bring in better business is to identify what makes you better than anyone you compete against. We'll tap into your brilliance so you can STAND OUT!


We'll talk about branding on your website, social media, public relations, blogging, guest blogging and growing your audience!


Once you've established yourself as an expert in your sweet spot, we're going to help you bring in new (and better!) business!


Don't just settle for more of the same business you're already getting. In step 4, we're going to focus on bringing in NEW revenue options such as speaking, conferences and more!

“Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things.”
– Steve Jobs

I’m Liz King Caruso and I’m on a mission to help more event businesses find lasting success by developing your thought leadership so you can spend more time winning the right business and less time hustling after the wrong business. 

When I started my business, I spent WAY too much time writing proposals I didn’t win, and getting underpaid for the good work I was doing. By the end of each event, I felt overworked, undervalued and taken advantage of. But the thing I learned is that my clients will never value me more than I value myself. And if my messaging doesn’t reflect my essence (the unique skills and passions I bring to the table), I’ll spend all my time selling clients who were not destined for me (and that’s when selling REALLY feels like work). Since I’ve tapped into my essence, I’ve worked with amaaazing clients like Ramit Sethi from I Will Teach You To Be RichSeatGeek on their OnDeck Sports and Technology ConferenceClaudia Chan and her S.H.E. Summit Week, and many more. We’ve done events at the United Nations building, with Kelly Clarkson and Michael Strahan in attendance, and executed events from small to large. I also started my own brand – techsytalk. As much as I love working for the clients we have, I knew starting my own brand around event tech would give me the best platform to grow my thought leadership and make a big impact. In the past 8 years, I’ve built an audience of 35,000+ event professionals around the world and been able to speak nationally, host our own annual conference, run a podcast and make more reliable revenue.  And – best of all – all of this helps me land the best clients for me and get paid what I deserve. I knew to create a sustainable business, I had to establish myself as a thought leader. I built my brand around my niche – event technology – and I now bring in multiple streams of revenue by planning client events, but also through speaking, consulting and hosting our very own event, techsytalk LIVE. Now, I bring together my personal experience paired with curated resources that have helped me think about my business in a unique and powerful way.