I’m Liz King Caruso and I’m on a mission to help more businesses find lasting success as thought leaders so you can spend more time winning the right business and less time hustling after the wrong clients.
When I started my business, I spent WAY too much time writing proposals I didn’t win, and getting underpaid for the good work I was doing. By the end of each event, I felt overworked, undervalued and taken advantage of.
But the thing I learned is that my clients will never value me more than I value myself. And if my messaging doesn’t reflect the unique skills and passions that I bring to the table, I’ll spend all my time selling clients who were not destined for me (and that’s when selling REALLY feels like work).
Since I’ve tapped into my unique offering, I’ve worked with amaaazing clients like Microsoft, Ramit Sethi from I Will Teach You To Be Rich, SeatGeek on their OnDeck Sports and Technology Conference, Claudia Chan and her S.H.E. Summit Week, Mike Michalowicz with Profit First, the New York State Unified Court System, and many more. We’ve done events at the United Nations building, with Kelly Clarkson and Michael Strahan in attendance, and executed events from small to large.
I also started my own brand – techsytalk. As much as I love working for the clients we have, I knew starting my own brand around event tech would give me the best platform to grow my thought leadership and make a big impact. In the past 8 years, I’ve built an audience of 35,000+ event professionals around the world and been able to speak internationally, consult, host our own events, run a podcast and make more reliable revenue.
Establishing my niche in event technology helped me win awards like:
- Top 25 Women in the Events Industry, Meetings and Conventions
- 25 Most Influential Event Planners, Successful Meetings
- Top 5 Women in Event Tech, MyQaa
- 40 Under 40 Up and Coming Event Planners in the Industry, Connect
- Top Influential Female Leaders in the Events Industry, Omniscience
- and more!
And – best of all – doing all of this helps me land the best clients for me and get paid what I deserve.
Now, I bring together my personal experience paired with curated resources that have helped me think about my business in a unique and powerful way.
If you could get one more client a year, or bring in an all-new revenue source, would it make a difference for you? Would you put in the work to get to the next level?
I am a professional development junkie, so I listen to podcasts, go to conferences, read articles and books, etc. But nothing has made a major impact on my business like Ignite. First of all, having a program that is specific to event planners was one thing that set this apart from other growth opportunities I have done in the past.
Secondly, having someone personally guiding me on the path was huge. Liz offers so much knowledge and shows you how to look at your business with a new perspective that can truly impact growth. And getting to experience this with others made it a wonderful experience. This program has given me the tools I needed to figure out the kind of work I really want to be doing while at the same time, and sometimes more importantly, the kind of work I DON'T want to be doing.
Because of Ignite I will be making a major pivot in my business, which is exciting and not as scary as it would be doing it alone. But even without the major pivot, minor shifts have caused me to let go of low-paying events and clients that do not align with my ideal work, which opened the door to new opportunities that are higher paying, and the kind of work I want to be doing. I have also had the courage to ask for and get more money from recurring clients.
Even if the program was over now, I would call it a success. My revenue will be higher this year than it was last year due to this program alone. And we still have several months of the program to go! I highly recommend this program if you are feeling stuck, want to make some changes and need someone to hold you accountable, or if you are just not feeling your career or business going the direction you want it to go."